Recap: Refinery29 Style Festival x Simon Mall

event recap

We had the honor of participating in Refinery29's 2nd annual Summer Style Festival at the Brea Mall, CA. There were DIY booths, a braid bar, temporary tattoo bar, talented local DJ's, and a live performance by MSMR. Refinery29 partnered up with Simon Malls to transform the way customers experience malls. Bringing in local indie designers and vendors was a major leap to change the mall culture. I was extremely happy to find out that some of my favorite vendor friends, Whimsy & Row and Hannah Hayes, were going to be there as well. The experience was special, to say the least, and the typical mall crowd were pleasantly surprised (maybe confused) by what was disrupting their usual mall routines. The best thing about this event was that all I needed to pack were the goods! They provided a pop-up fixture for the vendors to peruse which was a major plus. There were some well-known fashion bloggers who came to support, as well. A huge thank you to Refinery29 and Simon Malls for this opportunity! 


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